We spoke to hundreds of Hongkongers about a topic close to our hearts.

Here’s what we found👇

Most people want to leave something behind for their loved ones – tangible or intangible.

Even more surprising? 97% of them are comfortable talking about end-of-life plans and final wishes.
Animation of people at a Hong Kong bus shelter, with colourful posters and a bus passing by

Yet, these conversations rarely happen—especially here in Hong Kong.

71% of those we spoke to haven’t discussed their final wishes with loved ones.Too often, we avoid talking about what matters most.
Animation of people at a Hong Kong tram shelter, with colourful posters and a tram passing by

Talking about our final wishes isn’t just important—it’s empowering.

It's how we celebrate our lives and take control of how we are remembered. What’s more – It spares our loved ones the uncertainty of what to do when we're gone.

That’s why we’re starting a city-wide conversation about final wishes.

We’re here to break the silence, encouraging everyone to share what matters most—for themselves and their loved ones.
When you're no longer here...

What's your wish?

Chubb Life Hong Kong warmly invites you to share your wishes and transform love into meaningful conversations, making them a natural part of life. Let every wish be heard and respected, and inspire others to leave their precious marks in life.
Share your wish →